Expose the "Ugly". Illuminate your beauty
the best project you'll ever work on Is you!
Expose the "Ugly". Illuminate your beauty
About BIY
The Beauty In You (BIY) Project is an initiative founded by Beauty Professional, Licensed Esthetician, and Empowerment Coach Shantini Alleyne that empowers women to connect with the beauty within. The goal of the BIY Project is to provide a platform to empower and encourage women to release the "ugly" parts of their journey, challenge the negative beliefs around the story to illuminate their beauty within.
Often times the beauty of who we truly are gets masked by circumstances, life-altering events, limitations, and/or expectations that have shaped our identity. While it is an idea that we are a makeup of our life's circumstances, the BIY Project seeks to point out the myths we have told ourselves about ourselves and discover the truth, lessons, beauty, love, and light that is rooted deep within who we are.
Through our events and interactive workshops, the BIY Project community provides a safe space in which women create a definition of themselves according to their own terms.
We declare and affirm:
I SEE THE BEAUTY IN YOU | I SPEAK THE BEAUTY IN YOU | I CELEBRATE THE BEAUTY IN YOU
Our Mission
Our Mission
Our Mission
The Beauty in You Project aims is to provide a platform to empower and encourage women by sharing
the "ugly" stories that illuminated the beauty of their journey and particularly the beauty within.
Our Vision
Our Mission
Our Mission
Our vision is to create a world where women ignite their beauty and light within and fuel the light within others.
Our Pillars
Our Mission
Our Pillars
We create a standard of BEAUTY by being:
Bold
Empathetic
Action-Oriented
Unique
Tenatious
(You)th Centered
Our founder
Shantini Alleyne
Shantini Alleyne is a Licensed Esthetician, certified Makeup Artist, and Beauty Empowerment Coach based in NYC.
After overcoming her own struggles of depression in her youth, she thought it important to create a platform that will support women in challenging the negative stories we hold on to, even after overcoming some of life's hurdles.
With a history in the beauty industry and passion for mental wellness, Shantini has bridged her two loves by creating the Beauty in You Project. An advocate for healing and personal development, Shantini is adamant about creating spaces for women of all ages to ignite the light and beauty within. She believes that once lit, a woman has the divine energy to fuel others.
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